Low hanging keywords or underneath keywords don’t have a clear-cut definition in a single word, like, say, good or bad. Rather, they appear somewhere in the middle, fluctuating between low and high keyword rankings. Consequently, what might currently be considered low-level, ground-level or low-lying keywords by Google’s Standards can become highly-searched after overtime. In a nutshell, low-lying keywords have the particular characteristics of ranking low
Low hanging keywords: Why are they important?
Like many things in life, many people might wonder what is the point of using low-hanging keywords. Questioning why should they search for low competition keywords when high ranking keywords would improve their ranking in Google? Not only ranking on Google but also helping them to scale through many other aspiring levels. Such as earning them exposure, trust, and authority for their businesses?
You’re not completely wrong if you think that way. One thing to note is that low- and high-ranking keywords don’t operate in the same way as you’re thinking. There are several reasons why you should learn more about each cycle and identify the thin link between them. As someone engaged in online business, it’s virtually impossible not to be interested in how Google, which dominates the search engine rankings by almost 80%, works. Most importantly, if you’re one of the many who have a great entrepreneurial spirit and high expectations for your business.
Underneath Keyword Search
Generally, keyword search is essential for postings on blogs and other online businesses.
In addition, and on a more serious note, low-hanging keywords are good for ranking. Our site’s key phrases are determined by analyzing which words are most likely to generate traffic.
Keywords with a low competition or low-hanging fruits are part of our research game when it comes to growing juicy and more traffic to our sites.
The lowest-hanging keywords are those that have already risen to the top of the rankings. They are, therefore, recommended since they can be crucial for attracting readers to our website or blog.
Using Ground-Level Keywords to Ranking on Google
If you would like to rank on the first page of Google (1-10) or the second page (11-20). In this case, it makes more sense to focus on the search term you’re hoping to rank for on page 1 rather than on page 2.
All has to do with the ranking process. The fact that people can more easily get a better ranking on page 1 rather than fighting the fight for page 2. Keep an eye on the metric. You should target those keywords that attract traffic to your site more likely convertible into real potential customers over time.
It is statistically proven that those results on page 1 get 60% of the clicks, while those on page 2/4 or lower only get less than 6%. Do you see how much difference it makes when you feature among the top Google results?
Choose Your Dependent) Keywords Carefully
Keyword research is a vital part of any blog post you create. You should take this seriously, as it’s a lengthy process. In terms of traffic, keyword research can determine how the content you make will perform. Therefore, you might end up with content that will have little to no readers if you don’t do it.
Low-hanging fruit keywords have the following characteristics:
These three characteristics are must-haves for any low-hanging fruit keyword.
Competition is low
Look at the competition when you’re trying to find low-hanging fruit keywords. Generally, the fewer competitors there are, the better off you will be.
A low traffic volume helps
Keywords with low search demand also allow for easy ranking. The number of monthly searches with at least 100 is usually a good starting point, but you can go even lower.
These keywords are often more useful than those in higher demand but less likely to rank.
The ranking difficulty of your keywords would become easy if you use tools like Jaaxy, Ahrefs, or SEMrush. The keywords you listed should match your target audience, but you must decide which ones to use. You can choose which keyword matches your goals from the ones you listed.
New bloggers should be aware that there are tons of blogs about a variety of niches on the internet. Therefore, lower competition keywords are better to target first. Because of the way the search engine metric/algorithm operates, some characteristics can be somewhat complex. After establishing your authority on your chosen topic, however, your results will improve.