Making Money in an Online Business
Money always sounds good, attractive, and inviting in everybody’s ears. That’s why they say money has power. And I will add that money has a powerful spirit, which, except if you understand it and nurture and cultivate it, may always elude you.
It boils down to the ethic of giving and taking. And this works almost the same way in business—You should first put something out there to help solve problems. But, then, think of making life easier for the people.
There’s a thin line between a business making money and safeguarding the customer’s interest.
No matter how we pretend or downplay the money aspect, it will always surface because it’s always there. Let’s face it, the necessities of life would always push you to meet the brunt. So be loyal to your customer or display your ulterior motive and lose everything? Turning down the key to success in an online business.
What’s the Key Success in Online Business?
It’s obvious why Content in your business should have a human face. Customers’ interest should take the front seat if that business succeeds. Therefore, the Content should be people-oriented and people-centered. As a result, Content is an indispensable element in online ventures for both rankings and traffic.
To earn money, your focus should be on helping people. Yes, helping people! If you help them, they will trust you and eventually buy from you. Creating and building a lasting relationship with, with time it will yield good fruits. First, you have to understand who your customers are. These are real people. And behind every click, there’s a real person on your website. If you humanize your process or make your website people-centered, you would be setting up a long-term sustainable business.
It’s unbelievable to know the weight contents carry in online business. Every keyword may not have the same weight or add value to your business. But your contents will bail you out. The way you approach people with your Content would indicate how successful you could be with the help of your Content.
Traffic will not come if your Content misses its bearings. In other words, if visitors to your site (real people) sense that you’re genuine in your efforts in helping them get the best deal with their transactions online, they will want to do business with you and even become friends in the long run. When this happens, if you’re not in a hurry to make money, you must have created the desired “Goodwill,” which in itself, though it’s an intangible asset in time it could be translated into an asset. Not to talk of when you start to reap all the gains of your efforts.
Don’t forget, both Goodwill and Brand feature prominently in every business, no matter its size. And each has a part to play to show the progress or otherwise of your business unit or company.
As opposed to Brand, Goodwill is a broader concept that embraces the outstanding reputation of a company business— be it a product, service, employees, management, etc. On the other hand, Brand depicts the good or bad image of a specific product from the customer’s point of view.
It reveals how a customer perceives the company as a whole through its products or services. And this scrutiny from public opinion—customers, may depend heavily on the quality of the product or service. The Brand is part of the company’s Goodwill. While Goodwill is a term used widely, Brand is used narrowly to cover specific products or services. Supposing to be the key to success in an online business.
Customer’s Lifecycle Marketing Strategy
Therefore, the customer’s marketing strategy or purchase lifecycle is of utmost importance. It’s a critical part of selling. Understanding the different phases of a customer’s purchase lifecycle and why people buy online, you would have total dominion or somehow influence your customers’ purchases.
Just look inward at your behavior, and you will discover what makes you buy. And you will also know how and why other people pass through the same process before executing their purchasing plan.
Since you’ve done the needful with less effort now, you would readily see how your traffic begins to grow. And when that happens, it also means your revenue will follow suit. It will rise because you must have done your homework in transforming prospective customers to potential customers, and as a result, they’ve become buying customers. As soon as you start getting traffic, your website will also focus on clicks transforming into revenue.
No doubt, the ultimate goal of every business person is to establish a business that’s successful and profitable. But most of the time, we miss the point because we lose sight of what should occupy our attention or the very first steps towards running a successful business. The fact that marketing, running a successful business, and ultimately earning money is about building a relationship with your audience. will give us the Goodwill, which will later translate into something more significant.
In a nutshell, we should always have at the back of our mind the importance of Content and rich Content. Built around people or people-centered, would sooner or later produce the desired results we expect, and of course, sometimes it might come as a surprise if only we are patient and do the hard work. When this first aspect of the business is religiously implemented, the rest will naturally follow. These are the rankings, the traffic, which will bring the golden egg or the long-expected revenue, everything being equal.
Summarizing the salient points bowls down to:
· Real people will visit your site
· Real people will read your Content
· Real people will take action if they’ve confidence and trust in you.
If you understand the different phases of a business cycle and particularly, the customer’s purchasing cycle and how to treat customers like kings and queens; everything would fall in place and the money aspect will naturally follow.